Previously, if you wanted to add a Facebook pixel to your school it would require adding custom code. Now for schools on a paid plan, all you have to do is go to Settings > Integrations, enable the "Facebook Pixel" integration, and enter your Facebook pixel's ID:
Once the integration is enabled, your Facebook pixel will be added to all your school's checkout, sales, thank you, and lecture pages. By doing so, you can gather concrete data on how your Facebook ads are performing and optimize them to increase your conversion rate, as well as retarget those users who abandoned their cart.
For more information, take a look at this Knowledge Base article.
NOTE: If you've already added a Facebook pixel to your school using custom code, we recommend getting rid of it before enabling the native integration to avoid inaccurate data.